What are some fundamental issues that I should know regarding the basics of formulating coatings?
May 1, 2015
An important concept to learn is critical pigment volume concentration (CPVC). Understanding this concept is essential for formulating high-performance coatings. In fact, it’s an “elephant in the room” for many formulators—ignored at our peril.
I hear many salespeople complain that their product has become commoditized. This can be one of those “perception equals reality” traps; that is, if you believe your product or service is a commodity, then you are helping to make it a commodity.
By the time you read this column, the battle for Toxic Substance Control Act (TSCA) reform will be fully engaged. Battle lines will have been drawn, cosponsors for bills will have been recruited, and charges and counter charges will have been swapped back and forth in Senate committee hearings.