How do you define “green”?  More than just a color created by combining yellow and blue, green continues to be a hot topic in the industry, and rightly so. This month’s issue of ASI takes green to a new level by making the entire issue, inside and out, green. The inside of the print issue was printed on forest-certified paper to show our commitment to the environment. In addition, our editorial lineup features exclusive reports and extended coverage of this important industry-wide effort, including green standards and certifications, sustainability, and more.

The green coverage begins with an article from the U.S. Green Building Council (USGBC). The article explains how green building is a key part of America’s economic future, promising jobs, energy savings and economic benefits.

In “Sustainability: A Factor of Success,” we look at Henkel’s sustainability strategy and how other companies might learn from it. To Henkel, sustainability means meeting people’s needs through both its brands and technologies and as an employer, without compromising the development opportunities of future generations. Therefore, all of the company’s new products contribute to sustainable development in at least one focal area: energy and climate; water and wastewater; materials and waste; health and safety; and social progress. This strategy is proving to be an innovation driver and is a large part of the company’s innovation processes.

Read the entire issue here.