Permanent labeling applications may always be a relevant topic, but that doesn’t mean the field is not evolving. Paradigms shift over time; I likely would have told you in the not-too-recent past that permanent rubber-based adhesives were not appropriate for high- or low-temperature applications, but we have seen a lot of interest in these adhesives lately and the technology has improved substantially to the point that all-temperature hot-melt (rubber-based) adhesives are now compelling options.
While durable labels have important roles to play in deterring costly mistakes in compliance situations and protecting the public against counterfeiting, not every permanent labeling exercise is as high-profile. In some cases, you simply have an important message to convey about product usage, dangers or compatibility, and the label carrying that messaging needs to last as long as the object to which it is adhered.
The world has a major counterfeiting problem. Counterfeiting is an issue not only with currency, but in luxury and everyday goods markets, as well as dangerous realms such as pharmaceuticals and chemicals.
Across industries and across the world there exist applications that require deployment of durable labels to maintain compliance with regulations and specifications. These labels typically convey pertinent information about the products to which they adhere, offering warnings of danger, instructions for safe handling or usage, and other crucial messaging. As a result, it is crucial that these labels go on and stay on a substrate, while also standing up to whatever conditions an environment may throw at them.
This post kicks off a five-part blog series on permanent labeling applications by guest contributor Kim Hensley, who serves as Manager, Films in the Mactac® Performance Adhesives Group. The Permanent Record will discuss the latest trends in permanent labeling, as well as best practices for creating labels that will last in various long-term applications.
As any parent understands, you come to rely on certain adages or pronouncements when you want your children to understand your exasperation with their behavior. A favorite around the Collatz household over the years has been, “The definition of insanity is doing the same thing over and over again, but expecting different results.” It has gotten to the point that I can begin that sentence and get an eye roll and completion of my mantra before the words are actually out of my mouth. If I said the same thing to our friends at the California Office of Environmental Health Hazard Assessment (OEHHA), I wonder if I would get a similar response?