- THE MAGAZINE
- INFO FOR...
- ASI Store
- ASI Top 25
- Product & Literature Showcases
- Services Marketplace
- List Rental
- Market Research
- Custom Content & Marketing Services
On Dec. 8, 2009, President Obama proposed a home weatherization version of the federal government’s successful Cash for Clunkers program, fittingly named Cash for Caulkers.
While the announcement brings visibility to the message of the energy-saving benefits of weatherization, the truth is many homeowners do not know how to conserve energy and save money relative to home sealing. According to David Leonhardt of The New York Times, “To date, energy experts, in the government and the private sector, have not done a good job of distributing useful information. What does exist tends to be either too complicated or too general.”
DAP Products Inc. has established a consumer education Web site that provides a viable solution - www.sealyourhome.info. The Web site meets the need for more readily available, effective information on home weatherization. “Sealyourhome.info is a repository of information that gives homeowners the tools to plan and execute home weatherization projects,” said David Fuller, vice president of Marketing, DAP Products Inc. “Our company is a leading marketer of caulk and sealants used in home-related projects such as home weatherization. We also provide solutions and education, such as sealyourhome.info, and remain committed to energy efficiency measures that conserve natural resources, making energy more affordable for all Americans.”
The DAP Web site offers a “seal it” house tour that provides easy-to-use, step-by-step instructions for homeowners to complete do-it-yourself sealing projects. An ENERGY STAR calculator compares a home’s energy consumption to national averages; based on the results, homeowners receive a list of ways to improve their home’s energy efficiency through the completion of simple projects. Visitors can also find what state and federal stimulus programs are currently available, and they’re given the option to contact their state senator.
DAP complements these online resources with a variety of caulks, sealants and insulating foam sealants available for use with most weatherization projects.