Avery Dennison recently announced the company has signed a definitive agreement to acquire Silver Crystal Group, an established player in sports apparel customization and application across in-venue, direct-to-business, and e-commerce platforms. Silver Crystal Group is headquartered in Toronto, Ontario, and has a distribution center in Buffalo, New York, with revenues of approximately $30 million. The company is recognized for its in-venue Fanzones solution. This is deployed across over 400 outlets within major leagues and key retail stores in the US and Canada, as well as for creating product innovations for many notable brands and companies. The deal is expected to close in the last quarter of 2023.
According to Avery Dennison, the acquisition will allow the combined businesses to build on their collective industry knowledge, expertise, quality, and service to drive further growth in Avery Dennison’s high-value external embellishments segment. Once the deal closes, the Silver Crystal Group will become part of the Solutions Group of Avery Dennison.