In the past few decades, the evolution of marketing has significantly transformed packaging’s role in companies’ value chains. The packaging industry has taken a giant step and affirmed its role in the economy, not only within the supply chain but also in the fields of communication, brand awareness, quality control, and environmental concerns.

Earlier this year, BASF received the German Innovation Award 2021 in the Excellence in Business to Business-Chemical Industry category for a project involving the use of smart intermediate bulk containers (IBCs). These awards are presented by the German Design Council to recognize aspects of product innovation within different industries that offer additional benefits compared with previous solutions.