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Dan Murad is president and CEO of The ChemQuest Group Inc., an international strategic management consulting firm specializing in the adhesives, sealants, and coatings industries, headquartered in Cincinnati.
In internal combustion (IC) engines, epoxy, silicone and UV/visible light-curing formulations offer enhanced capabilities and speed productivity to meet OEM and tier suppliers’ requirements. Significant innovations in gasketing, impregnation compounds, and bonding and potting can improve overall performance for automotive assembly applications.
Broadly speaking, a market disruptor may include a technology, method, process, service, or channel with superior performance and customer benefits delivered at an attractive price point that can unexpectedly displace an incumbent. Porter’s Five Forces, created by Harvard Business School’s then-associate professor Michael E. Porter, Ph.D., has provided a framework for taking a “snapshot in time” of any potential threat to a business’ profits (not limited to a business losing its customers to an existing rival.
2013 can only be characterized as the first year in the recent past where all was quiet on the front lines of the adhesives and sealants industry—especially as compared to the significant volatility the industry has been experiencing since the beginning of the 2008 recession.
In this fiercely competitive environment, it is important to stay ahead of the curve on external uncertainties that could shape the future market landscape.
Figure 1 The North American pressure-sensitive adhesives (PSAs) industry settled at approximately $500 million in 2009 and is estimated to grow at a 4% compounded annual growth rate through 2014.
