In accordance with the Ellen MacArthur signatory commitment, many brands have pledged that 100% of their packaging will soon be recyclable, reusable, or compostable. For North America flexible-film converters utilizing polyethylene (PE) films and label manufacturers creating labels for polyester (PET) packaging, the pledge means they should focus on using materials that help brands improve their package recyclability. This article will highlight key elements in recycling stream effectiveness and how those elements can make more recyclable packaging.