Ali Amin-Javaheri, co-founder and CEO of Knowde, discusses digital sales strategies and the challenges companies can expect as they move to digital marketplaces.
As digitalization and flexible supply chains become increasingly important in the chemical industry, one way that companies are using technology to reach more customers is through online marketplaces. This trend was strengthened during the COVID-19 pandemic, when supply chain issues made finding the correct chemical for formulations challenging and adhesive and sealant manufacturers were forced to look for alternative materials for their formulations.
According to a report by McKinsey & Company, digital platforms within the chemical industry can help to address lack of transparency within a value chain as well as inefficiencies, such as product-supply planning and the execution of transactions. ASI asked Ali Amin-Javaheri, co-founder and CEO of Knowde, a digital customer experience platform that is designed for the ingredient, polymer, and chemical industries, to discuss digital sales strategies and what challenges companies might face as they move to digital marketplaces.