Exxon Mobil Corp. is introducing a new product brand, Prowaxx™. The new architecture allows for differentiation between waxes. The changes went into effect on April 1.
“Prowaxx is more than just a new name,” said Kyle Davis, global specialties sales director at ExxonMobil Waxes. The launch of Prowaxx demonstrates a strategic intent to invest in the future of wax, creating a naming convention that is scalable for new offerings. Prowaxx serves as an anchor for the product portfolio with differentiation across wax types and greater clarity tailored to customer decision making.