GUEST EDITOR'S MEMO: New Opportunities Could Be Right Under Your Nose
By Sam Berkowitz, Director of Marketing, HM Royal Inc., Charlotte, NC
What must I do to get you to read this editorial? Based upon today's values, I must promise you one idea that you might want to use now (although you can't make it pay within 90 days so it isn't worth much). Some of you will identify, but I cannot promise happiness.
The adhesive business can be very rewarding and profitable, and the future for the industry as a whole is good. The industry has been fortunate enough to grow so large that there are now many ways to structure a company for success, depending upon the size and whether the company is public or private.