A commercial unit of Ashland Inc., this company has introduced a new product name, PureRad(TM), for its range of UV/EB coatings and adhesives previously sold under the NWC name. The company is working to complete the product transition to the new name before the end of the year.

“Ashland produces a broad range of UV/EB coatings and adhesives used for labels, commercial printing, and flexible packaging industries,” said Rick Stokes, product manager for Coatings and Adhesives, Ashland Performance Materials. “These products offer high aesthetics and superior performance, and by renaming the product line to PureRad, we pull together all of Ashland’s high-quality UV/EB coatings and adhesives under one strong brand.”

For more information, visitwww.ashland.com.