Diamond America recently announced it has initiated an international relaunch of its brand. The relaunch is reportedly part of the company’s plans to expand its services into developing petroleum-chemical technologies while further solidifying its leadership position in the development of extrusion equipment for the catalyst, food, and mastic industries.
The relaunch comprises two major initiatives. First, it will introduce a new brand positioning: “Extrusion Equipment—Designed to work. Built to last.” Second, it intends to strengthen branding and marketing efforts with improved graphics and clear messaging that increases awareness of the benefits of knowledge-based consultation and design/build services.