TricorBraun Design and Engineering recently announced has changed its name to TricorBraun Design and Innovation.

“Throughout the organization, innovation is a priority,” said Keith Strope, CEO. “Whether it’s administration, operations, sales or design, we are constantly looking for newer, better, more efficient and creative ways to do things. Perhaps the most visible area of innovation is in our design group. With this in mind, we have changed the name to TricorBraun Design and Innovation.”

Now located in a new, larger facility in Chicago, TricorBraun Design and Innovation has reportedly also expanded its services. Consumer research can now be conducted with an on-site focus group facility. In addition, a video conferencing system can allow customer and manufacturers to become more directly involved in the creative process, increasing the speed to market.

For additional information, visit www.tricorbraun.com.