North America is the leader of the market for packaging, accounting for more than 30% of the market—and it is still growing. According to “North America Flexible Packaging Market - By Packaging Materials, Food Products, End User Industry, Countries And Vendors—Forecasts, Trends and Shares (2014- 2019),” a recent report from Research and Markets, flexible packaging has a huge market in North America because of the region’s culture of e-commerce and packed food.

During the financial crisis, there was a lot of market uncertainty from investors and consumers. The retail markets were hit pretty hard by the lesser disposable incomes of consumers. As the unemployment rate rose, the retail market declined. The markets have improved now, with the U.S. GDP increasing by 4.2% in the second quarter of 2014. With the financial stability coming in, the unemployment rate also has also gone down. Thus, consumers have more disposable income to spend. This has helped the retail market in the North America region.

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