Sustainability initiatives are becoming an expectation across all industries, especially construction. In fact, homebuilders report1 that, by 2020, more than 60% of their projects will incorporate green building materials. Taking a sustainable approach to the renovation of any building offers owners many benefits, including a break on cooling costs, heating bills, and other expenses. However, green building materials can often cost up to 5% more than regular materials, putting a strain on both the property owners and managers,―as well as the construction industry.
While many sustainable building solutions do eventually provide a return on investment (ROI), the increased initial cost is often enough to scare off prospective buyers. A question many builders find themselves asking is, “How can I provide environmentally responsible products with a legitimate ROI while staying within my customer’s budget?”