Advancements in medical technology can revolutionize how consumers track their health and how doctors monitor patients’ ailments. A crucial yet often overlooked component of these technological breakthroughs is pressure-sensitive adhesives (PSAs). Adhesives, liners and films are a relatively inexpensive component of medical devices and wearable technology that are often disregarded in the product development process. However, their selection can have big consequences in terms of the success of a product. A product that falls off or hurts to remove can negatively impact users’ perception of an entire brand.