Ashland recently announced its brand transformation following its final separation from Valvoline Inc. last year ranks among the most successful rebranding campaigns in the U.S., earning the company recognition in the 2018 REBRAND 100® Global Awards. REBRAND™ is reportedly a leading global resource for case studies on effective brand transformations. Ashland received its awards of “distinction.”
“The most compelling entries used storytelling, in various forms, that was relatable, thought-provoking and emotional,” said 2018 Juror June M. Archer, C-suite business leader and brand builder. “Winning rebrands transcend ‘telling’ to ‘showing’ us brand value and why we should care.”