I’ve been watching a lot of the FIFA Women’s World Cup matches, and the level of competition has really kicked up since the 2015 event. It’s great to watch experienced, well-honed teams like England and France work together with such skill and efficiency. They almost make it all look effortless. Even younger teams, like Japan, have clearly put in a lot of work together prior to the tournament: everyone knows their role, and they keep building on this mutual understanding to improve the team’s overall performance.
I can’t help but draw parallels to the successful partnerships we see between distributors, raw materials and chemicals suppliers, and manufacturers and end users in the adhesives and sealants industry. These strong, mutually beneficial relationships not only provide basic services such as product delivery and logistics assistance—when properly developed, they can bring advanced benefits such as product development and market intelligence consultation.