AIHA Rebrands to Reflect the Future of the Occupational Health and Safety Profession
The new brand includes a new name—simply AIHA—as well as a logo and tagline: “Healthier Workplaces. A Healthier World.”
The American Industrial Hygiene Association (AIHA) unveiled its brand evolution at the recent Virtual AIHce EXP 2020. According to the association, the rebrand better reflects its diverse membership and looks toward the future of the profession. The new brand includes a new name—simply AIHA—as well as a logo and tagline: “Healthier Workplaces. A Healthier World.” In addition, AIHA will reposition itself as the professional association for occupational health and safety science professionals, rather than industrial hygienists.
“Our industry has progressed significantly over the past 80 years,” said Kathleen Murphy, president. “As the premier organization representing our profession we had to evolve to meet the needs of our current and future members as well as the general public. COVID-19 has put a spotlight on our profession and positioned many of our members front and center as experts in occupational health in their workplaces and in the forefront of the country’s public eye. This change to OHS helps the public associate the profession with health and better understand what we do.”