AkzoNobel Targets Supplier Collaborations through Paint the Future Program
AkzoNobel’s Paint the Future initiative is focused on establishing an innovation ecosystem to help accelerate, test, launch, and scale ideas and solutions for the paints and coatings industry.
Five companies have embarked on an innovation journey with AkzoNobel after their ideas were selected as part of the company’s Paint the Future supplier collaboration program. Agreements are now in place with the five successful participants following the inaugural event held last November, which subsequently led to 115 submissions. The ideas that AkzoNobel thinks will create the most value were submitted by:
“Staging the event revealed so many insights into the industry and I really appreciate the unique way we all teamed up to define our industry challenges,” said Klaas Kruithof, AkzoNobel’s chief technology officer. “Following the event, our suppliers delivered a wide variety of intriguing solutions and we’re looking forward to working together and further developing the selected five ideas, which are very exciting and fit perfectly with our collaborative mindset.”