DOW: Acrylic Adhesives for Pressure-Sensitive Paper and Film Labels
Dow’s new technologies reportedly streamline the ability of label stock manufacturers, converters, and brand owners to address new and changing industry demands.
Dow reports that it is expanding its focus on the label industry by launching its INVISU™ acrylic adhesive portfolio in North America. The company’s latest advancement for pressure-sensitive paper and film label applications, the new technologies reportedly streamline the ability of label stock manufacturers, converters, and brand owners to address new and changing industry demands.
“Dow is investing in the label industry and launching new INVISU™ Acrylic Adhesive technologies at a time when the market is hungry for innovation,” said Mike White, senior marketing manager for adhesives for Dow’s Packaging & Specialty Plastics (P&SP) business. “As a full-service supplier of both acrylic pressure-sensitive adhesives and silicone release coatings, Dow is uniquely positioned to help our customers maximize label and packaging cost efficiencies.”