Pressure-sensitive graphic products are ubiquitous in today’s world. They are used for outdoor advertising, in-store point-of-purchase promotions, vehicle graphics, and the traffic and safety markings (including fluorescent/reflective films) along the roads those vehicles travel. More recently, they have emerged as architectural graphics such as external color facings. It was only a matter of time before they found their way into home décor as interior wall coverings and graphics on furniture.

In short, the graphics market is as diverse as it is dynamic. It continues to grow and evolve, requiring adhesive manufacturers to constantly innovate solutions for new materials (e.g., semi-flexible olefin films) and surfaces.