As North America looks forward to hosting the World Cup in 2026, Henkel is celebrating the collective impact organizations can make together for local communities and young athletes. Through its multi-year partnership with the U.S. Soccer Federation, Henkel North America is partnering with organizations to improve access to the game of soccer by creating moments of community, inclusion, and opportunity.

Building on this commitment, Henkel is working with U.S. Soccer and the American Youth Soccer Organization (AYSO) to expand access to the game through free youth clinics, community equipment drives that provide needed gear, and the Dial® Clean Sheet program supporting classrooms nationwide — creating opportunities for kids to play, grow, and thrive on and off the field.

“At Henkel, we are thrilled to team up with U.S. Soccer to empower the next generation,” said Jennifer Schiavone, vice president, Corporate Communications, Americas. “Through our partnership with U.S. Soccer, we want to create more opportunities to increase access to the sport for young athletes while providing mentorship and needed equipment and giving back to our communities. This is what teamwork in action truly looks like.”

AYSO Youth Clinics

In the fall of 2025, Henkel hosted three clinics, two near Henkel offices in Bridgewater, New Jersey, and Stamford, Connecticut, and another in Tampa, Florida, that welcomed hundreds of young athletes for a day of coach-led drills, team activities, and mentorship from American Youth Soccer Organization (AYSO) coaches and Henkel employee volunteers.

AYSO Youth Clinics offer children of all skill levels the chance to learn, play, and connect, building physical confidence, teamwork, and a sense of community. Every participant left with their own soccer ball, T-shirt, and Henkel gift bag, which included Henkel household products such as Dial^® soap and Persil^® laundry detergent for their families to use, along with memories that reinforce the company’s belief that sport helps youth grow academically, socially, and personally.

“These clinics marked the beginning of our growing collaboration with Henkel, aimed at expanding access to the game and reaching even more children and families,” said Dan Howald, senior director, AYSO. “Looking forward to 2026 as we continue our partnership to share the joy of the game with kids of all ages and backgrounds and make soccer more accessible, more connected, and more fun for everyone, everywhere.”

AYSO is one of U.S. Soccer’s 118 member organizations, which the U.S. Soccer Federation oversees as the governing body of the sport in the United States while collaborating to grow the game.

Community Equipment Drives

Two equipment drives were hosted in Chester, Pennsylvania, in partnership with Leveling the Playing Field, and Orlando, Florida, in collaboration with Sports 4 the Kids. The drives invite fans and families to donate gently used soccer gear — including balls, cleats, and nets — to help more kids experience the game.

From the Field to the Classroom

Henkel has been longtime supporter of DonorsChoose — a nonprofit that makes it easy to help students in need by fulfilling teachers’ requests for classroom resources. Through its Clean Sheet program, Dial is making a donation for every “clean sheet” (winning team prevents opposing team from scoring) in a U.S. Senior National Team soccer match, while encouraging fans to also support.

To date Dial® has donated $100,000 to support 339 schools across the country and fund 3,219 pieces of sports and exercise equipment, 555 items of food, clothing and hygiene essentials, and 488 books — extending Henkel’s impact from the field to the classroom and helping inspire the next generation.

Learn more about Henkel at www.henkel.com.