Packaged goods marketers seeking a more exciting labeling concept can take heed of Applied Extrusion Technologies' new Mirage holographic label films. Designed to light up shelf appeal and brighten up sales, Mirage holographic label films function as can and bottle labels in low-shrink and non-shrink roll-fed label applications. They are now available in embossed and embossable base films. Also suitable for folding cartons, gift-wrap, ribbon stock, and flexible packaging, Mirage holographic label films provide excellent clarity and gloss with a reflectivity that captures attention wherever they're displayed.

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