Food and beverage packaging has come a long way since the prehistoric days of using natural materials like leaves and gourds for containers. Today’s food and beverage industry demands packaging that’s far more sanitary, innovative and eye-catching than what nature can provide.
Two popular packaging trends include the use of squeezable containers and labels that can withstand high-pressure processing (HPP) to create standout packaging. Although these packaging trends satisfy market demands, they pose some challenges when it comes to applying labels to the packaging.