In the past few decades, the evolution of marketing has significantly transformed packaging’s role in companies’ value chains. The packaging industry has taken a giant step and affirmed its role in the economy, not only within the supply chain but also in the fields of communication, brand awareness, quality control, and environmental concerns.

Meridian Adhesives Group recently announced the addition of its 14th company to the group's portfolio with the acquisition of Prime Blend, LLC.

Modern design trends, tight cost estimates, sustainability, and innovation—today’s adhesives and sealants industry faces several challenges. These trends will undoubtedly redefine the future of the global adhesives market, which is estimated to exceed a value of $64.7 billion by 2027. But how?

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Brands have long relied on their products’ packaging to draw the consumers’ eye and entice them to consider a purchase. But packaging has evolved beyond eye-catching graphics to encompass so much more, particularly as consumers continue to explore “green” products and services with the goal of helping to address climate change.