Avery Dennison introduced its new Surfas technology at the recent Labelexpo Europe. According to the company, the patent-pending adhesive technology increases surface contact for better initial tack to create a stronger hold on rough finishes like corrugated boxes.

Avery Dennison reports that Surfas reduces the risk of curled or failed logistics labels to ensure on-time and accurate shipping. According to Eric Ide, the company’s senior product manager for Label and Packaging Materials Europe, corrugated cardboard can be a challenge for label adhesion. Irregular surfaces require a more rigorous label adhesive that can bond to a wider variety of finishes.

Surfas was reportedly developed for ultimate strength and bond when labeling rough substrates. In addition to streamlining operations, increasing reliability, and improving accuracy, the new adhesive coating technology offers sustainability advantages by using less oil per square meter of material.

For additional information, visit https://label.averydennison.com.