H.B. FULLER: Hot-Melt Adhesives and Data Analytics Service
H.B. Fuller has announced the combination of the new Advantra SMART high-performance hot-melt range for food-safe compliance with FullVision, a data analytics consultancy service.
H.B. Fuller marked 20 years of Advantra® food-safe packaging adhesive performance with the launch of additional adhesive technologies in the Europe, India, Middle East, and Africa (EIMEA) market. These include the combination of the new Advantra SMART high-performance hot-melt range for food-safe compliance with FullVision™, a data analytics consultancy service designed to connect packaging manufacturers with continuous performance and quality improvement.
According to Martin Riswick, H.B. Fuller’s EIMEA packaging solutions business director, the new polymer technology behind Advantra SMART adhesives “leverages an extraordinary potential to offer some of the highest levels of food-safety compliance to manufacturers and brand owners who want the confidence of food safety compliance today, and to be ready for future regulation.”