Brand Awareness
BACK TO MEDIA KIT HOME
Adhesives & Sealants Industry has developed a diverse portfolio of solutions that will allow you, our advertisers, to create a comprehensive and integrated marketing plan that matches your overall strategy. Developing an effective strategy starts with establishing your key objectives and goals, and then we can help you select our solutions that will help you achieve those goals. Whether your focus is on brand awareness, lead generation, new product introduction or thought leadership, Adhesives & Sealants Industry has a broad spectrum of products that will fit your focus. To help build your plan, our 2021 Media Planner shows you where these elements fall across this spectrum so you can build a powerful and effective marketing plan.
Total Magazine Circulation1
Directories
By listing your company in one or more of ASI’s Directories, you have quick access to a targeted audience of potential buyers in the adhesives and sealants industry.
• March: Raw Materials Handbook
• June: Equipment Handbook
• August:Global Adhesives & Sealants Directory
• September: Distributor Directory
• November: Annual Buyers’ Guide
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access what is now so much MORE than just a digital replica of the print magazine. Intuitive, personalized and modern, readers can interact with, scroll through and even listen to the articles in our digital editions. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with the two packages that allow you to take full advantage of our digital edition capabilities.
FULL SPONSORSHIP
(Limit one sponsor per month.)
PACKAGE INCLUDES:
- Full Page Ad Across from front cover
- Mention with logo in Digital Edition Reminder eBlast
PERSISTENT SPONSORSHIP
(Limit one sponsor per month.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
Online Display Ads are an effective way to create clicks to your website. Adhesives & Sealants Industry aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Adhesives & Sealants Industry’s websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Average Website Users1
| AD TYPE | DESKTOP | TABLET | MOBILE |
| Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Leaderboard | 728 x 90 | 728 x 90 | 320 x 50 |
| Pushdown | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| Billboard) | 970 x 250) | 728 x 90) | 320 x 50) |
| Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| Rectangle Ad | 180 x 150 | 180 x 150 | 180 x 150 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
A topic sponsorship on adhesivesmag.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting adhesivesmag.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Adhesives and Sealants Industry’s browsing customers into visitors to your website!
Purchase online display ads on adhesivesmag.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
ASI eNews
With a weekly average distribution of 6,566,* every Tuesday, ASI eNews supplies the latest information on market conditions, technology developments, and industry practices. Designed to showcase your ad on both desktop and mobile devices! Leaderboard ads and Text ads are available in three premium positions.
Adhesives In Action
ASI’s newest eNewsletter, distributed on the first Thursday of every month to over 3,260* subscribers (all opt-in!), showcases the end uses of adhesives, sealants, and coatings in key industries. Adhesives in Action delivers targeted information in the form of in-depth features, case studies, new products, and more to those who incorporate adhesives and sealants in key industries, such as automotive, electronics, construction, aerospace, and packaging.
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
Create a smart social media strategy that communicates with prospective and current customers. Adhesives and Sealants Industry’s offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
CATEGORIES INCLUDE:
- Auctions
- Business Opportunities
- Consulting and Testing
- Custom Manufacturing
- Equipment
- Positions Available
- Positions Wanted
- Products and Services
- Recruitment Services
- *June 2020 Media Statement
- +ASI Average Webinar Lead
- **ASI Reader Preference Profile Study
- ^ Media Owner's Data - July 1 - September 30, 2020 Averages
Brand Awareness 
Lead Generation 
Content Marketing 
Market Research 
Events 
Directories 
Asset Development
