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Brand Awareness
OUR PUBLICATION
WHY Adhesives & Sealants Industry?
Adhesives & Sealants Industry has developed a diverse portfolio of solutions that will allow you, our advertisers, to create a comprehensive and integrated marketing plan that matches your overall strategy. Developing an effective strategy starts with establishing your key objectives and goals, and then we can help you select our solutions that will help you achieve those goals. Whether your focus is on brand awareness, lead generation, new product introduction or thought leadership, Adhesives & Sealants Industry has a broad spectrum of products that will fit your focus. To help build your plan, our 2020 Media Planner shows you where these elements fall across this spectrum so you can build a powerful and effective marketing plan.
• Bigger is Better. ISHN’s larger tabloid size allows buyers to better see your products and generates higher readership of your sales message. The bigger the ad; the better it works1.
• Purchase Authority- An Audience of Buyers. ISHN reaches more professionals with purchasing authority than any other safety publication4-5. You wouldn’t make a sales call on someone who couldn’t buy from you; so why would you advertise in a publication that can’t prove it reaches buyers?
• Measurably Better Circulation Quality. ISHN is the only publication that has all of its recipients asking to receive it. It’s called 100% direct request circulation3. No other safety publication offers this level circulation quality and accountability.
Advertising Perceptions1
70% of subscribers agree the advertisements in ISHN are useful to the industry.
53% rely on the ads in the publication to inform them of new products or services.
55% trust the companies that advertise in the publication.
PUBLICATION AD SIZES
ISHN MARKET EXCLUSIVES
Standards Issue Sponsorship (January)
ISHN's January Standards issue will cover:
• The top 10 most frequently cited OSHA standards
• The impact of the new ISO 45001 occupational safety and health management system standard
• Updates on revised ANSI safety-related standards
• Updates on NFPA standards
• Important standards compliance deadlines in 2020
Hand Protection Spotlight - Sponsored by the IGA (February)
ISHN and the International Glove Association (IGA) produce a February special section packed with exclusives on occupational hand protection, performance standards, new glove materials & technologies, and more. Written by the glove industry’s most expert product managers and R&D engineers.
The 2020 IGA Glove Symposium is March 1-3, in Lost Pines, Texas. A great networking opportunity, topics will include Glove Industry Trends, Textile Industry Advancements, Marketing, and Glove Education.
Personal Protective Equipment Guide (July)
July’s PPE Guide is the authoritative selection guide for the best personal protective equipment on the market today – in hand protection, eye protection, fall protection, respiratory protection, hearing protection, FR clothing, Hi-Viz clothing, head protection, and safety footwear.
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DIGITAL EDITION SPONSORSHIPS
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access what is now so much MORE than just a digital replica of the print magazine. Intuitive, personalized and modern, readers can interact with, scroll through and even listen to the articles in our digital editions. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with the two packages that allow you to take full advantage of our digital edition capabilities.
FULL SPONSORSHIP
(Limit one sponsor per month.)
PACKAGE INCLUDES:
- Full Page Ad Across from front cover
- Mention with logo in Digital Edition Reminder eBlast
PERSISTENT SPONSORSHIP
(Limit one sponsor per month.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
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WEBSITE ADVERTISING
Online Display Ads are an effective way to create clicks to your website. Adhesives & Sealants Industry aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Adhesives & Sealants Industry’s websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Website Ad Sizes
85,604
Average Website Users1
| AD TYPE | DESKTOP | TABLET | MOBILE |
| Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Leaderboard | 728 x 90 | 728 x 90 | 320 x 50 |
| Pushdown | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| Billboard) | 970 x 250) | 728 x 90) | 320 x 50) |
| Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| Rectangle Ad | 180 x 150 | 180 x 150 | 180 x 150 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
TOPIC SPONSORSHIPS
A topic sponsorship on adhesivesmag.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes a leaderboard, wide skyscraper, left-side skyscraper and middle medium rectangle ad. Two sponsors are available per topic.
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ONLINE RETARGETING
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting ISHN.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert ISHN’s browsing customers into visitors to your website!
Purchase online display ads on ISHN.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
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eNEWSLETTERS
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, the ISHN Weekly eNewsletter and the EHS Regulatory Alert eNewsletter are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
ISHN Weekly eNewsletter
This popular eNewsletter contains the latest news in the environmental health and safety field, U.S. and global EHS news, research, achievements, investigations, surveys, and personal health topics. ISHN Weekly is delivered every Thursday.
EHS Regulatory Alert eNewsletter
Delivered monthly, this compliance-dedicated eNewsletter delivers advance scoops on forthcoming OSHA standards and policies, summaries of OSHA officials’ speeches and enforcement violations and penalties, analysis of standards and policy developments and much more.
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SOCIAL MEDIA
Create a smart social media strategy that communicates with prospective and current customers. ISHN offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
NEED A BOOST?
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
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CLASSIFIEDS
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
CATEGORIES INCLUDE:
- Products
- Services
- Software
- Safety Gates
- Fall Protection
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- Media Owner’s Data
- Clear Seas Research 2018 ISHN Reader Preference/Profile Study
- December 2018 ISHN BPA Brand Report
- OHS Dec 2017 Brand Statement, purchasing authority not audited for Facility Safety Management Magazine and Safety+Health Magazine. See June 2018 and Dec 2017 BPA Brand Reports.
- Purchasing authority not audited for EHS Today, per 2018 Publisher Statement.