Bodo Möller Chemie CEO Frank Haug traveled to Beijing and Guangzhou, China, with Germany’s Federal Minister of Economics and Energy Katherina Reiche on her official trade mission. The delegation met with leading figures from government and the business world to discuss shared opportunities in key future growth industries.

Bodo Möller Chemie reports that China is one of the most important markets in Asia and plays a central role in the company’s long-term growth and innovation strategy. As China's industrial policy programs and its five-year plan continue to shape the landscape, topics such as local value creation, resilient supply chains, technological sovereignty, and innovation-driven production structures are becoming increasingly more important. Bodo Möller Chemie has responded to this situation with a clear China for China and China for global approach. First, the company is scaling up local value creation, client proximity, and application engineering expertise on the ground, increasing its capacity even further to serve the Asian market directly from China. Second, it is networking local innovation and partner structures with the group’s global value creation and service processes.

“The trade mission presented a great opportunity to consolidate our role as a local technology partner and discuss specific projects in strategic future growth sectors with industry and policymakers. To achieve this consolidation and growth, we’re making targeted investments in infrastructure, application development, and local research and development expertise in keeping with current developments in industrial policy and the five-year plan. We use trade missions such as this one to solidify existing partnerships and build up contacts,” said Frank Haug, CEO at the Bodo Möller Chemie Group.

With some 120 employees, eleven logistics locations, and two application engineering laboratories, Bodo Möller Chemie already boasts a strong local presence in China. The company has been providing advice and support for technological projects and innovation ventures to renowned clients such as Huawei-Seres for years. With Chinese industrial enterprises pushing ahead with their Going Global 2.0 strategies and global value chains becoming more and more integrated in global value chains, Bodo Möller Chemie sees further great potential for technological cooperation and joint development. “We want to exploit opportunities for technological cooperative partnerships while helping to shape resilient, sustainable value creation networks,” said Haug.

Learn more about Bodo Möller Chemie at bm-chemie.com.