Huntsman Textile Effects, a division of Huntsman Corp. and a leading manufacturer of dyes and textile chemicals, has announced plans to establish a new headquarters in Singapore. The move is considered a major part of the division’s previously announced restructuring and will significantly contribute to the division’s focus on serving selected global market segments from the region most expected to fuel growth in the years to come.

Textile Effects’ current headquarters is located at the division’s long-standing site in Basel, Switzerland. The Basel site will remain a major manufacturing, research and technology, and European customer service location for Textile Effects, and also acts as headquarters of Advanced Materials, another Huntsman division.

“This is an important strategic decision,” said Paul Hulme, president of Textile Effects. “The relocation of the divisional headquarters and its leadership team is the next important step in our restructuring program and will ensure that the business is fully aligned to market trends and customer needs. The move will enhance our customer intimacy, shorten decision-making processes and complement our realigned manufacturing footprint and business support model. It also brings us closer to our sales and customer support organization in Asia, which is already the largest in Textile Effects.”

Members of the Textile Effects leadership team are expected to move by mid-year and will relocate to the existing Huntsman Gateway Center at Beach Road. Vice presidents and directors responsible for Global Manufacturing, Supply Chain, Human Resources, Finance and Legal will relocate there, along with the business vice presidents, directors, and the commercial team responsible for its global Apparel & Home Textiles business unit.

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