DSM recently announced a reorganization that merges its DSM Powder Coating Resins and DSM NeoResins+ business units into a single new unit called DSM Coating Resins. The changes are effective April 1.
A subdivision will be made based on different market dynamics, which will be reflected in the organizational approach for these subdivisions. The new setup is designed to help DSM grow its position as a leading specialty resins supplier for the coatings industry.
DSM Coating Resins will be led by Patrick Niels, currently business unit director of the Powder Coating Resins unit, and will be led from Zwolle, the Netherlands. Steve Hartig, currently business unit director of DSM NeoResins+, will move to lead another unit within DSM.
“We believe our new structure makes us better placed to generating value for our customers through innovation as they strive to meet ever increasing end-user demands for sustainability and quality, as well as regulatory demands,” said Patrick Niels, business unit director, DSM Coating Resins. “Importantly, at the same time it enables us to take steps toward sustainably increasing the financial returns on our activities, which is a requirement that needs to be fulfilled for us to be able to continue to invest in these long-term industry trends.”
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DSM Reorganizes, Creates Coating Resins Business Unit
March 30, 2011