Avery Dennison has given its business units new names to communicate their focus on market-driven solutions that help make brands more inspiring and the world more intelligent. The names went into effect March 18.

The company’s largest business unit, Roll Materials, became Label and Packaging Materials to reflect the fact that its innovations in self-adhesive technology extend beyond labeling to packaging applications and solutions.

Retail Information Services is now Retail Branding and Information Solutions to reflect its comprehensive suites of products and services for retailers and apparel brands. Office Products became Office and Consumer Products to reflect the relevance of its organization and identification solutions to the home and office.

Graphics and Reflective Products became Graphics and Reflective Solutions; Specialty Tape Division becomes Performance Tapes. The company’s Specialty Converting Division, which includes Industrial and Automotive Products, Performance Films, Business Media and Security Printing, is now Designed and Engineered Solutions. Medical Products, the RFID Division, and Automotive are now Medical Solutions, RFID, and Automotive Solutions, respectively.

For more information, visit www.averydennison.com.