New hot-melt pressure-sensitive adhesives (PSAs) are now available for deep freezer label applications. Novamelt PS 3040 and PS 3060 offer solutions for labels that are applied at temperatures far below the freezing point and typically used in the food packaging industry. PS 3040 reportedly features an outstanding tack performance in cold conditions down to -4°F (-20°C), while PS 3060 works down to -15°F (-25°C). Both can offer adhesion to a range of packaging substrates, such as film and cardboard, and offer extremely low face stock penetration.

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