This company has launched a revamped website designed to provide increased functionality and an enhanced user experience. The new site offers access to technical resources such as product training videos and step-by-step interactive educational modules. The optimized navigation strategy reportedly helps connect visitors to content and allows them to drill down.

“Our objective was to augment the user’s personal experience with clear, comprehensive product data that was easy to locate and to comprehend,” said Matthew McGinnis, director of Commercial Development. “Since going live this month, we’ve also had the opportunity to support the urgent needs of automotive dealers nationwide, responding to a major automotive manufacturer’s recall requirements naming one of our products as part of the solution.”

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