This company has introduced its online Color Visualizer tool, which can enable customers to visualize specific products without having to paint anything. The free tool reportedly allows customers to visualize how the color will look on a specific surface and help them to imagine what their product will look in the field. While the tool provides a number of transportation, flooring and industrial scenes to choose from, users are also able to upload a photo or stock image of their own for visualization.

“We’re thrilled to provide this tool to our customers so that they can assess various color options that fit their unique needs, brands and uses,” said Michael McCormick, global industry manager, industrial coatings. “The Chromaflo Color Visualizer provides the opportunity for customers to test hundreds of different colors online so that they can make an educated, informed decision … and have a starting point for conversation to select the perfect color for their needs.”

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