Bostik recently announced that it will be the official partner for smart adhesives at this year's Tour de France. This will be its fourth year of association with the event, and the sponsorship will reportedly be used as a platform to promote the company’s brand to a global audience.

"We are very pleased to progress our association with the Tour de France, which remains one of the world's most iconic and closely followed sporting spectacles,” said Vincent Legros, chairman and CEO. “Globalizing the Bostik brand remains a strategic priority and the event provides a unique opportunity to reach both new and existing audiences around the world."

As part of its sponsorship, Bostik will reportedly leverage a range of promotional opportunities. Opportunities include: branding along the route, placement in online and offline publications, corporate hospitality events and in-store special offers, point-of-sale displays, and competitions in international markets.

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