This company offers a new, painted-on-look cast/urethane system for interior/exterior signage and wall graphics that are applied to rough, textured surfaces, including brick and sealed and unsealed concrete. Graphics are applied with a foam roller and heat, and take on the look and feel of the textured surface.

“This painted-on-look cast/urethane system offers the perfect combination of printability, conformability, and durability required for this type of application,” said Jodi Sawyer, market development manager. “In addition, graphics remove cleanly and in one piece, saving de-installation time and money. This offers a substantial advantage over competing products, many of which become brittle when heat is applied, resulting in the graphics breaking apart into pieces. This in turn means a longer, messier, and more difficult and expensive removal process,”

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