Elkem Launches Updated Logo and Brand Profile
The update follows changes in the corporate portfolio that include several acquisitions over the past five years.
Elkem recently announced that it has launched an updated logo and brand profile. According to Elkem, the update follows changes in the corporate portfolio and aims to support the company's strategy of growth in advanced material solutions.
"We are proud to launch the updated Elkem brand to stakeholders globally," said Michael Koenig, CEO. "Today, we achieve a fully aligned identity across our business divisions and locations around the world. We also better reflect our strategy of growth driven by operational excellence and increased specialisation, as we position the company for the future."
Over the past years, Elkem reports that it has expanded as a global provider offering a complete value chain from quartz to specialty silicones, including the 2015 acquisition of Bluestar Silicones and the 2017 integration of the Xinghuo and Yongdeng plants in China. In 2019, Elkem acquired Basel Chemie in South Korea, followed by Polysil in China in 2020, and a specialty silicones plant in France in 2021.
"The Elkem brand represents a unique legacy of continuous improvement and innovation over more than a century, always with a focus on the future and an international perspective," said Fredrik Norman, vice president of Corporate Communications & Public Affairs. "This update reflects changes in our portfolio and positions us well for further change yet to come. Elkem's continuous improvement continues."
To learn more about Elkem, visit www.elkem.com.
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