R.E. Carroll Inc. recently announced that it has launched a new “Brand Promise to the Adhesives Industry.” The promise includes “Knowledgeable, Responsible, Trusted: What Matters To You Is Important To Us.” According to the company, the different facets represent:

• Knowledgeable—To the best of their abilities, the technical sales representatives and customer service team will provide all necessary and critical information about products to customers, make recommendations on their use, and detail how products can address customer needs.
• Responsible—In addition to ISO 9001 certification, R.E. Carroll Inc. maintains a Responsible Distribution certification as a requirement of membership in the National Association of Chemical Distributors (NACD). According to the company, that means that it will handle, store, and prepare for shipment the raw materials it sells in a responsible manner and educate customers about safe use where possible.
• Trusted—R.E. Carroll reports that it will strive to earn customer trust from the first interaction all the way through the order and beyond. If something isn’t right, the company will make it right to the best of its abilities.

Additional details are available at www.recarroll.com.