H.B. Fuller recently announced that it has signed a distribution agreement with Jubilant Agri and Consumer Products Limited (JACPL), a 100% subsidiary of Jubilant Industries Limited, to address the growing demand for adhesive applications in the B2B woodworking segment. Headquartered in greater Noida, India, and encompassing three major businesses (Consumer Products, Food Polymers, and Latex), JACPL will serve as a national channel partner of H.B. Fuller.
This strategic collaboration will help expand the reach of H.B. Fuller’s high-performing adhesive solutions through a wide range of technologies, including water-based, hot-melt moisture cures, and polyurethanes, to better meet customers’ specific adhesion and sustainability requirements while also offering access to global specialists and local expertise, service, and technical support.
“We believe this new partnership will provide a great opportunity to leverage the strengths of both companies to be better positioned at solving complex bonding issues with less impact on the environment,” said Harsh Gupta, H.B. Fuller managing director for India, Middle East and Africa. “Our next generation of adhesives can contribute to more efficient manufacturing processes across a diverse range of woodworking applications, including furniture, cabinets and countertops, windows, doors and lamination.”
According to Manu Ahuja, CEO and managing director of Jubilant Industries, “This collaboration means a lot to Jubilant. As a premier channel partner, we are very pleased to team up with H.B. Fuller to expand our presence in the woodworking market in India. We will be able to further extend our ability to provide premium, high-performance products directly to woodworking customers across the entire country. We trust this collaboration will better meet our customers’ current and future requirements, improve security in production and enhance the quality of finished goods.”