Mactac®, a LINTEC company, recently announced a new look and company name for Spinnaker Coating, LLC, which was acquired by Mactac in early 2022. A standalone subsidiary of Mactac, Spinnaker Coating, LLC has been rebranded as Spinnaker Pressure Sensitive Products, LLC. The rebrand includes a new logo and visual identity that aligns with the Mactac and LINTEC brands.
“The refreshed branding reflects the future of the Spinnaker business and creates visual unity between Spinnaker, Mactac and LINTEC,” said Ed LaForge, Mactac president and CEO. “The new Spinnaker is centered on unique and customized opportunities in specialty labeling—from custom product offerings to a best-in-class, high-touch custom service model.”
The reinvigorated Spinnaker brand incorporates the visual identity of Mactac. It maintains the Spinnaker blue color, yet in a darker shade to show linkage and synergy to LINTEC.
“The logo is built around a circular globe that symbolizes labelstocks embracing a world in constant motion,” said Brittany Eppley, Mactac Corporate Marketing Communications manager. “Like the Mactac logo, it is a dynamic, open sphere that adds movement and energy to convey a daily drive and ambition toward the future of the company and product innovation.”
“Together, Spinnaker, Mactac and LINTEC, along with Duramark Products, another recent Mactac acquisition, are creating a new age in pressure-sensitive adhesives (PSAs) that is being driven by advanced technologies, expanded capabilities, manufacturing excellence, innovative product solutions, more capacity and diversification, technical expertise, and superior service and support,” LaForge said. “It’s an exciting time for the industry.”