Henkel recently announced that it will introduce plastic-free blister packaging for its global portfolio of consumer adhesives, starting with Pritt glue sticks. The new plastic-free blister packs are made from minimum 85% recycled paper and are fully recyclable.* Henkel reports that this solution will contribute to a reduction of 1,000 tons of plastics annually.
“For more than 50 years Pritt is recognized as a pioneer for sustainable innovation, and from today on we are removing plastics from our packaging and offering at least 85 percent recycled and 100 percent recyclable blisters,” said Berna Aksu, international brand manager for Pritt at Henkel. “The new packaging concept with plastic-free blister packs will be a real game-changer on the market to further drive sustainable solutions.
“After years of development and various adjustments across our supply chains we are proud to even go one step further and to present the next world’s first sustainable innovation to consumers. And Pritt is just the beginning—we are aiming to implement the new packaging concept across our entire consumer adhesives portfolio step by step over the next years. With this concept we aim to reduce our plastic footprint by 1,000 Tons annually.”
Pritt will launch the new packaging concept with the start of its annual Back-to-School edition in early summer and will implement the plastic-free blisters across the entire brand portfolio globally by year end. To further increase the focus on sustainability and to offer consumers a fun crafting experience, all glue sticks will get various limited ocean motifs such as sea animals or submarines. In addition, Pritt will also launch new Back-to-School special-edition glue sticks in the metallic colors blue and orange.
“With our Back-to-School campaign and the annual Pritt special edition, we want to encourage children and their parents to bring creativity and imagination to life through the magic of crafting,” said Ilaria Paulon, international brand manager for Pritt at Henkel. “This year we are particularly focusing on the brand cores of sustainability and social responsibility—the Pritt 2022 Back-to-School portfolio with 100 percent cardboard blister packaging and 97 percent natural ingredients will be the most sustainable glue stick ever and will become a highlight at the shelves. At the same time, we are launching new limited-edition collectable Pritt character motifs to playfully educate children about the importance of sustainability and sustainable action under the core theme of sea.”
Visit www.henkel.com for more information.
*The cardboard needs to be separated from plastic and disposed separately.