Adhesive Company Voted "Most Admired" (3/9/09)
Fortune magazine’s annual survey finds that Henkel
is Germany's most admired company in 2009. The ranking of the "World's
Most Admired Companies" is one of the most renowned corporate rankings
worldwide.
"We are delighted to have done so well,” said Henkel
CEO Kasper Rorsted. “This result further demonstrates that we are on the right
track, given that the assessment criteria of this ranking coincide very closely
with our strategic priorities.”
Henkel made significant strides in both listings. In the German rankings, Henkel leaped from rank 16 to top of the list. Henkel also shot up the international rankings, moving into second place behind Procter & Gamble in the "Soaps and Cosmetics" category.
"Companies of high reputation are like beacons
in uncertain times. They shore up people's trust in the economic system,"
says Ernst Primosch who, as Henkel chief communications officer, is responsible
for the management of Henkel's corporate brand.
So what makes a company admirable? Aside from
quality, social responsibility and trustworthiness are becoming increasingly
important in the minds of customers and consumers, he says. “Hence, these
aspects are likewise major contributors to corporate success."
On the international front, Henkel took second place behind
Procter & Gamble in the "Soaps and Cosmetics" category.