Suppliers, manufacturers, distributors and sales representatives often find themselves supporting the environmental advocacy of design professionals.  It is crucial to understand and manage the limits of such advocacy-based sales activity as an industry best practice to avoid significant risk and potential manufacturer /supplier brand damage.

• Understand the limits of advocacy for architects, lobbying organizations, manufacturers, suppliers, distributors and representatives
• Learn the basics of determining credibility of advocacy informationExplore the reliance of USGBC, HPD, AIA, and other organizations on advocacy and discuss challenges associated with claims regarding health impact of material, product declarations and “green” or sustainability  waivers
• Discover how to prevent misrepresentation to specifiers and other decision makers that may cause significant risk
• Learn the difference between a product liability claim and misrepresentation claim that will have general applications to sales and marketing practice