Continual climate change necessitates a movement toward energy savings via coatings. One method of saving energy in hot climates is to minimize the heating of buildings. This can be achieved with the application of a coating on the roof that keeps the rooftop cool while minimizing the conduction of heat and the use of air conditioning. Another way to save energy is through increasing the lifespan of a coating with heat protection. This method represents energy savings in a broader scope, as it reduces energy along the production chain.

TiPMC believes this scenario sets up the TiO₂ industry for a roller coaster impact throughout the next several months. The implications of a weaker Chinese economy will be involved in a balancing act with reduced Chinese production and increasing Chinese production costs.