Premier Building Solutions recently revealed a packaging redesign that reflects the company’s emphasis on modern, top-of-the-line products that set the standard in the industry for quality and performance.

Prior to the design overhaul, there was a disconnect between the look of the product and the formulation. “We are creating breakthrough technologies in sealants and adhesives, but our packaging wasn’t reflecting these modern, high-performing products,” said Kelly Mullen, marketing manager. “The clean, modern packaging better represents the product it holds.”

The redesign includes Premier’s full line of over 40 products. Each product will be easier to identify with bold product names and color coding without changing the core look of the product. Product names, logos, and color schemes will not change. “When completing this redesign, it was important that XB9500 still looked like XB9500. We promise this is the case,” said Mullen. “The last thing we want is to be the cause of confusion for our customers.”

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