Fedrigoni Self-Adhesives North America (FSA), part of The Fedrigoni Group, now offers a new range of self-adhesive materials for neck labels. This innovative line of neck label materials has been engineered to address the challenges faced by premium wine, spirit, and champagne brands. Downgauged substrates, combined with an adhesive designed for tight mandril applications, ensure a smooth application, and overcome the “memory effect,” the tendency of paper to return to its natural state. This often causes labels, especially those applied to smaller circumference surfaces, such as the neck of glass wine or a champagne bottle, to pull away over time.
Melissa Harton, marketing manager, North America said, “Neck label detachment has long been a thorn in the side of premium wine and champagne brands. Considering the neck is the only visible piece of the bottle when submerged in an ice bucket, having an intact neck label is imperative for aesthetics and brand recognition. We are excited to bring this line of neck label materials, that can be 100% coordinated with our primary label products, offering brands a completely harmonious package while also providing full confidence in the functional performance.”
The neck labels offer sustainability benefits as well. The labels were engineered with a lower basis weight, which helps eliminate flagging over time and reduces total material use. The entire neck label line is FSC® certified, offering brands an additional sustainability benefit.
To learn more, visit www.fedrigoni.com.