Henkel Aims to Reduce Its Plastics Footprint with New Packaging
Henkel relaunches its bonding and sealing portfolio — marketed under well-known brands such as Pattex (picture), Rubson, Sista, Ceresit, and Unibond — with recycled cartridges across Europe. Photo courtesy of Henkel.
By relaunching its bonding and sealing packaging portfolio, Henkel is working to further improve its plastics footprint to drive sustainability across all markets. The new packaging concept helps to significantly reduce virgin plastic by using up to 95% of recycled plastic made from post-consumer recyclate (PCR).
Over the last 50 years the global production of plastics has increased significantly. Most consumers and customers expect sustainable solutions in product packaging across all categories. To underline its commitment for sustainable packaging, Henkel has announced ambitious targets for 2025, which include full recyclability and reusability, as well as a total reduction of virgin plastics for its own product packages by 50%.
“Sustainability is an integral part of our strategy and the new packaging concept for our bonding and sealing portfolio is another strong proof point for executing against our ambitious packaging targets – without any compromise in the performance of our products,” said Baptiste Chieze, director of marketing, Digital and E-Commerce for consumer adhesives at Henkel Adhesive Technologies. “This is an important step to further reduce the use of virgin plastic and to increase the circularity of plastic waste by using PCRs. We have started the relaunch with a selected portfolio in Central Europe and France already in 2022 and we will further roll-out the new cartridges made from recycled plastics across a major part of our portfolio in other European countries step-by-step until end of 2024.”
Henkel offers a sustainable alternative for consumers and craftsmen with its new packaging for bonding and sealing products. Depending on the product portfolio, the new packaging will consist of a minimum of 80% of recycled plastic made from PCR. By the end of 2024 the minimum is expected to increase to 95%.
To learn more, visit www.henkel.com.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
